The internet is the tattoo artist’s friend – PART II

“Customers who get tattooed can see their own tattoo online, moments after the ink was put in their skin (all their friends saw their tweets)– and seconds later their friends are commenting on the work (possibly even making an appointment to visit the artist).”

Internet is your Friend
Using the internet as a marketing tool is a really good way to get your name out there as a new tattoo artist. You should ask your studio owner if their shop is listed as a business in the internet search directories. This will drive more traffic to your studio when people search for “Tattoo Studio” usually sites like Google will show the search results to the person doing the search that are close to their physical zip code.
If you are not too keen on how to make your own website you should check out the personal sites like FaceBook, MySpace, DeviantArt, and Flikr. You can create a profile, and upload your artwork. People can comment on the photos and you can often add links to your studio or leave updates about your status. Social Networking is a great tool for the tattoo artist to draw attention to himself or his studio.
If a client sees their tattoo on your website or social site they will more than likely tell their friends and this will also help draw more business to your studio.
It can get confusing with all the sites and links and photos, but it is well worth the minimal effort to keep up your sites that will draw in the new clients.
Newer mobile phones have pretty high mega-pixel cameras and can often record video clips as well. Use your phone to take snap shots of tattoos that you do. They will not be portfolio quality photos – but you can use them for websites and small posts that are purely designed to drive traffic to your studio’s website and foot traffic to your studio.
If you have the time you should check out some books from your local library on web-design basics. At least get a grasp for the way the internet works and SEO (search engine optimization). The internet instantly connects people and shares their ideas. This should be applied to tattoo to help increase your business and expand your client base.

CR Jordan